MODE & CLASSIC LLC was founded in 2010 by Hiromi Asai, a kimono fashion stylist / designer. MODE & CLASSIC is now recognized as a unique kimono styling / design company in the United States.

Her activity attracts attention in the United States, as the interview appeared in The New York Times (“Wrestling the silk” in April, 2009) and the opinion about kimono fashion was published in The International Herald Tribune / New York Times (“Liberate the kimono” in March, 2011).

After she came to New York City in 2008, she started her styling business as Kimono Hiro in NY. She created fashion & art pieces featuring kimono for advertisements (Verizon Wireless in 2009), fashion magazines, films and TV programs. She also gave kimono demonstrations across the States. She collaborated with a designer, Susan Cianciolo to produce fantastic styles at New York Fashion Week Autumn/Winter 2011 collection. The collaboration in the art field was accomplished with a visual artist and photographer, Laurie Simmons, to create a film: Geisha Song (February, 2011) and a series of photos: The Love Doll (August, 2011). In addition, she successfully produced kimono fashion shows at Van Gogh Museum in Amsterdam and The Museum of World Culture in Gothenburg, Sweden in April, 2011.

Now MODE & CLASSIC is expanding business for kimono fashion design and styling. MODE & CLASSIC presents bi-annual seasonal fashion collection, starting as “FUSION” for Spring/Summer 2012 at BK Fashion Weekend.

MODE & CLASSIC and she has believed that kimono would be recognized as a universal formal wear that is beyond cultural and ethnic boundaries. Now MODE & CLASSIC and she contribute themselves to the development of such movement.